Corporate strategy : an analytic approach to business policy for growth and expansion / H. Source: Adapted from H. Ansoff, Corporate Strategy, Penguin, 1988, Chapter 6.! THE INTELLECTUAL EVOLUTION OF STRATEGIC MANAGEMENT AND ITS RELATIONSHIP WITH ETHICS. Ansoff (1965) Learned et al. In his book Corporate Strategy, he. Journal of Business Strategy Emerald Article. So for some fundamental thinking on the subject we really do have to return to Ansoff. In Corporate Strategy. Applying Ansoff’s growth strategy matrix to Consumer Segments and Typologies in Spiritual Tourism. Field of Research: Marketing Strategy, Spiritual Tourism 1. Strategic planning, strategic management, strategic foresight. Corporate Strategy, Mc Graw Hill, New York (1965).
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